LinkedIn Social Media Campaign - "Why Your Marketing isn't Converting" (SPEC)
(PDF) This LinkedIn social media campaign was created to demonstrate how copywriting and content strategy influence marketing performance and conversions.
I help brands increase conversions and build authority through persuasive copy and strategic content.
- Landing Pages
- Email Campaigns
- Sales Pages
- SEO Blog Content
“Toire demonstrated a strong desire to understand our business and produced incredibly valuable content for our audience. His writing skills, attention to detail, and time management made him a valuable member of our team.”
Julie Shenkman
Senior Manager, Marketing & Communications
Nexxt, Inc.
Copywriting Samples
Persuasive marketing copy designed to drive conversions and motivate specific customer actions.
Content Marketing Samples
Informational content designed to educate audiences, build trust, and strengthen brand authority.
Is AI Creating Perfect Resumes?
Explores how AI tools are transforming resume writing and the challenges they create for recruiters evaluating candidates.
6 Traits and Experiences That Keep You Satisfied at Work
Explores six workplace factors that contribute to long-term job satisfaction and employee engagement.
Why You Should Ask, 'How Long Did the Last Person Stay in This Role?'
Examines how a simple interview question—how long the previous employee stayed in the role—can help job seekers uncover turnover patterns and better evaluate workplace culture.
Why Hiring Active Candidates is Good for Business
Explains why companies benefit from recruiting active job seekers, highlighting their motivation, availability, and readiness to transition into new roles.
How to Make Time to Build New Skills to Change Careers
Explains practical strategies for developing new skills while balancing work and personal responsibilities, helping professionals prepare for successful career transitions.
Using AI to Create Impactful Job Postings That Use Best Practices
Examines how artificial intelligence can help recruiters create stronger job descriptions while maintaining clarity, accuracy, and effective hiring practices.
Resume Fonts That Get You Noticed for the Right Reasons
Explains how choosing clear, professional fonts can improve resume readability and help job seekers create stronger first impressions with recruiters.
How to Create a Network from the Ground Up
Explains practical strategies for building a professional network from scratch, offering actionable advice for job seekers who want to create meaningful career connections.
Why You Need to Assess Your Team's Skill Sets Before Posting a Job
Examines why assessing internal team skills before posting a job can help organizations identify talent gaps and make smarter hiring decisions.
The Best Soft Skills to Highlight on Your Resume
Explains the key interpersonal skills employers value most and how job seekers can highlight them effectively to strengthen their resumes.
Listing the Benefits in Your Job Postings Could Be a Gamechanger
Examines how including benefits and perks in job postings can strengthen employer branding and attract higher-quality job applicants.
Prevent Turnover by Offering Current Employees These Three Things
Examines three workplace factors that help organizations retain employees and reduce turnover by improving engagement and job satisfaction.
How To Know if Your Bat is Too Heavy
Explains common signs that a baseball or softball bat may be too heavy and offers practical tips to help players improve swing control and performance.
Can You Sell a House if You're Behind on Payments?
Explains how homeowners who fall behind on mortgage payments can still sell their property and explore options to avoid foreclosure and financial hardship.
Interested in working together or discussing an opportunity?
Email me at toiref@gmail.com
About Me
I'm a marketing student at the University of Houston–Downtown with experience creating SEO-optimized content and persuasive messaging for digital audiences.
I'm particularly interested in combining marketing psychology and storytelling to create clear, persuasive messaging that motivates audiences to take action.